The Diplomat Beach Resort

HOLLYWOOD, FL

Rising above Atlantic waves, this storied South Florida destination returns as "Iconic Again." The Diplomat Beach Resort reclaims its legendary standing as a magnetic social hub with vibrant new branding that celebrates its treasured past while embracing contemporary beach-luxe living. Through a revived starburst icon and spirited brand experience, We restored the charismatic magnetism of this coast-to-intracoastal campus—a Florida legend reborn with fresh exuberance and timeless appeal.

BRAND STRATEGY + POSITIONING, VISUAL IDENTITY, AD CAMPAIGN, COLLATERAL, ART DIRECTION, SIGNAGE + WAYFINDING