Red Cliffs Lodge

ZION & MOAB, UT

There is a particular kind of traveler who visits Zion and Moab National Parks — not to escape the world, but to experience it at its most raw and magnificent. Red Cliffs Lodge was built for them. We developed a complete visual identity system for this adventure-forward lodge, anchoring the brand in the dramatic geology of the Colorado Plateau. The result is a brand that earns its place in this landscape — one that feels as though it has always belonged against the red rock.

BRAND STRATEGY AND VISUAL IDENTITY SYSTEM: LOGOTYPE, TYPOGRAPHY, COLOR SYSTEM AND ILLUSTRATIONS