Meridian
Art Consulting

Boston, MA

Previously named Boston Art, this client has spent years placing curated art in the spaces where people heal, work, live, and gather. As the practice grew well beyond its hometown, its name needed room to grow too.

DOYEN was engaged to rename the firm and build the brand to carry it forward. Meridian is a nod to the invisible lines that guide navigation across oceans and maps; representing precision, orientation, and connection. A subtle nod to Boston’s maritime heritage, the name reflects the exact care and expertise they bring to their work—charting a clear course for art programs that reach their destination with purpose. The strategy and visual identity follow its lead: confident, navigational, and built for a practice operating at the intersection of art, real estate, hospitality, and healthcare.

NAMING, BRAND STRATEGY, VISUAL IDENTITY