Hotel IVY Boston Common

BOSTON, MA

Hotel IVY sits at the intersection of academic ambition and tongue in cheek fun, welcoming incoming guests to a city that has always rewarded the bold. We developed a complete visual identity anchored by a high-contrast logotype built from bold geometric forms, a palette that pulses with electric blue and bright orange, and a brand pattern derived from the IVY lettering itself. Alan the Raven — a witty brand mascot inspired by the neighboring birthplace of Edgar Allan Poe — makes a charming cameo throughout, adding warmth to an identity that is unmistakably fresh and forward-looking.

VISUAL IDENTITY SYSTEM: LOGOTYPE, BRAND MASCOT, TYPOGRAPHY, COLOR SYSTEM, BRAND PATTERNS AND COPYWRITING.