The Fenway: there’s never an off season.
As baseball season returns this spring, we're reminded of one of our favorite projects that perfectly captures the spirit of America's most beloved ballpark neighborhood.
There’s never an off season: #alwayson
A few years ago, we had the privilege of transforming the perception of The Fenway district in Boston through a comprehensive brand revitalization and campaign. Centered around the tagline “There’s Never an Off Season” and the hashtag #alwayson, We highlighted the wide range of activities, businesses and residents that comprise this vibrant historic neighborhood.
logotype uses neon sign language to reference the around-the-clock nature of everything the neighborhood has to offer.
Wheatpaste posters listing local attractions and businesses, as well as the tagline, hashtag, and ON neon pattern were hung throughout the neighborhood as part of the campaign.
An intuitive digital platform showcasing The Fenway's diverse offerings.
We partnered with Best Dressed Signs to create a mural incorporating the phrase “There’s Never an Off Season” wrapping the phrase around an abandoned building and painting it bright blue, transforming an eyesore into an artful landmark.
From Baseball to Culture: A Neighborhood Transformed
Just as a perfect game requires strategy, skill, and artistry, our work for The Fenway blended these elements to create a memorable brand experience that, many years later, continues to attract visitors and residents year-round—not just during baseball season.
Let's Create Your Next Home Run
Is your destination or cultural district ready for a brand revitalization that attracts new audiences and creates lasting impressions?