What Could Be More Summer Fun?
Long days, salty hair, something cold in your hand, and nowhere to be but right here. That’s the spirit we celebrate this season—through beachfront escapes, poolside cocktails, and a few scoops of something sweet.
This month, we’re spotlighting five projects that invite guests to lean back, laugh louder, and savor the season. Each one captures a different kind of summer magic.
A License to Chill
Jimmy Buffett’s Margaritaville has always been more than a restaurant—it’s a mindset. We helped refresh the brand for the next wave of fans, with bold, tropical typography, cheeky illustrations, and menus that feel like postcards from paradise.
Vintage Jimmy Buffett photos meet mouthwatering burgers and beachy drinks, telling the story of a place where it’s always 5 o’clock—and you don’t need a passport to get there.
Ice Cream, Beach Balls, and Flip-Flops
At The Diplomat, we brought the fun out of the lobby and straight onto the sand. Branded beach totes, flip-flops, and umbrellas keep the vibe sun-soaked and spirited.
A custom ice cream cart and a coloring book for the little ones? Yes, please. It’s summer fun wrapped up with a bow—and served with sprinkles.
An Italian Summer in Boston
ROCCA is what happens when the spirit of the Ligurian coast finds its way to the South End. We bottled the essence of lazy boat days, rocky cliffs, and long lunches with friends—and turned it into a brand.
Textured menus, red neon, and weathered signage transport guests, no airfare required. This is vacation dining, city-style.
Catch of the Day
At Jubilee, every hour is golden hour.
We designed a brand identity as playful and bright as the Mobile Bay phenomenon it’s named for. With illustrated shellfish and fishbones, and an easygoing vibe, it’s the perfect spot to gather in your swimsuit, order a round, and stay awhile.
Poolside never looked so fresh.
Gather ‘Round
Campfire Adirondack Grill at Hotel Saranac invites guests to pull up a chair and dig in.
Rooted in Adirondack tradition and built around seasonal ingredients, it’s less a restaurant and more a modern-day Great Camp feast. We designed a brand that feels like a warm flannel hug: local, comforting, and unforgettable.
